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Deli & Catering · Middlesex County, NJ

Calls and website clicks up 21% while the map rank improved from 9.0 to 3.7

Local SEOGoogle Business ProfileAEOReview ManagementOff-Page SEO
+21%phone calls (4,320 → 5,225)
+21%website clicks (4,714 → 5,710)
+55%Google Maps views
+87%estimated organic traffic value

The challenge

An established deli with a strong catering business ranked well for “deli” but was invisible for menu-driven searches such as subs and sandwiches, leaving lunch-hour demand to competitors.

What Redux SEO did

  • Weekly Google Business Profile posts promoting the menu and catering trays
  • Ongoing FAQ generation so answer engines and Google can quote clear answers (AEO)
  • Consistent review responses to strengthen trust and local relevance
  • Targeted map-grid tracking on sandwich, deli and catering keywords

The results

Estimated organic traffic value, $ / month (Semrush) chart
Source: Semrush, monthly snapshots
Last 6 months vs. prior period (Paige) chart
Source: Paige (Google Business Profile insights & map-grid audits)

Keyword wins on the Google map grid

Average rank across a grid of search points around the business (lower is better) and the share of grid points where it shows in the top 3.

KeywordAvg rank beforeAvg rank afterTop-3 beforeTop-3 after
subs and sandwiches205.760%26.04%
deli3.792.8560.95%76.33%
catering3.182.3767.46%73.96%
Off-Page SEO: Backlinks grew to 4.4K (+177% on the Semrush project dashboard).

Client name withheld for privacy. Period: last 6 months (Apr–Oct 2026) unless noted. Google Business Profile metrics compare the last 6 months with the prior period.

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