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Energy & Home Services · New York, NY

Top-3 map coverage for commercial heating oil went from 3% to 63%

Local SEOGoogle Business ProfileOff-Page SEO
+276%Google Maps views
11.8 → 8.2average local map rank
3% → 63%top-3 coverage: commercial heating oil
+16%direction requests

The challenge

A heating oil and diesel supplier competed in one of the densest local markets in the country. It ranked mid-pack on the map for money keywords like home heating oil and diesel delivery.

What Redux SEO did

  • Published 69 Google Business Profile posts focused on delivery services and service areas
  • Expanded services and categories for commercial, residential and diesel delivery
  • Built citations to reinforce name, address and phone consistency across directories
  • Tracked a multi-keyword map grid and iterated monthly

The results

Share of map grid ranking top-3 (Paige heatmap, May → Oct 2026) chart
Source: Paige (Google Business Profile insights & map-grid audits)

Keyword wins on the Google map grid

Average rank across a grid of search points around the business (lower is better) and the share of grid points where it shows in the top 3.

KeywordAvg rank beforeAvg rank afterTop-3 beforeTop-3 after
commercial heating oil services8.752.792.96%62.72%
diesel fuel delivery nyc7.493.784.73%52.07%
oil company9.384.362.96%39.05%
heating oil delivery nyc10.54.092.37%34.32%
home heating oil13.575.522.37%20.12%
fuel company3.971.7353.85%88.17%

Client name withheld for privacy. Period: last 6 months (Apr–Oct 2026) unless noted. Google Business Profile metrics compare the last 6 months with the prior period.

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