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Private Club & Events · Monmouth County, NJ

Website clicks doubled and direction requests rose 159%

Local SEOGoogle Business ProfileOn-Page SEOOff-Page SEO
+99%website clicks (1,230 → 2,443)
+159%direction requests
+62%phone calls
14 → 26keywords on page 1 of Google

The challenge

A members' swim and social club relied on word of mouth. Its Google presence wasn't turning searchers into membership and event inquiries.

What Redux SEO did

  • Published 65 profile posts and 8 videos around membership, pool season and events
  • Optimized the profile for club, pool and event-rental searches
  • Expanded on-page content, which nearly doubled page-1 keywords
  • Built local citations and backlinks

The results

Keywords ranking on page 1 of Google (Semrush) chart
Source: Semrush, monthly snapshots
Last 6 months vs. prior period (Paige) chart
Source: Paige (Google Business Profile insights & map-grid audits)

Keyword wins on the Google map grid

Average rank across a grid of search points around the business (lower is better) and the share of grid points where it shows in the top 3.

KeywordAvg rank beforeAvg rank afterTop-3 beforeTop-3 after
community club2.071.6286.98%97.04%
hall rental17.5915.520.59%0%
Off-Page SEO: Backlinks grew to 2K (+158% on the Semrush project dashboard).

Client name withheld for privacy. Period: last 6 months (Apr–Oct 2026) unless noted. Google Business Profile metrics compare the last 6 months with the prior period.

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